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Could the Tesla factor push the market for self driving cars faster than most anticipate.? Self-driving features may give them the edge on the increasing competition in the emerging electric vehicle market.
“Tech” is an attribute that is authentically a part of the Tesla brand. Self-driving features are essentially tech and in this area Tesla has been pushing out in front; most recently with an announcement that this summer an over-the-air update will enable their “Autopilot” feature on all Model Ss. (Autopilot will allow, as Tesla puts it, on-ramp to off-ramp self-driving.)
This new feature could be Tesla's saving grace, as well as a market force to more quickly push other automakers to use the new technology.
The convenience and safety of self-driving technologies offers Tesla a lifeline; “reasons to buy” for consumers who lack the environmental fervor of their early customers. And these reasons are compelling to a large number of car buyers; enough for many to overlook the limitations on an electric power-train–opening up a vastly larger market for Tesla.
(Score: 2) by takyon on Monday April 06 2015, @05:12AM
Big companies like Uber itself and rental car companies will send cars out on an Uber run. They will buy, operate, and maintain driverless cars. Companies like Uber with deep investment will kick drivers to the curb and pocket the profits. It will be possible for the little guy to buy a driverless car and work out a ridesharing agreement with friends or strangers, but it is risky and Uber/etc. will negotiate lower costs and higher revenues.
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