Could the Tesla factor push the market for self driving cars faster than most anticipate.? Self-driving features may give them the edge on the increasing competition in the emerging electric vehicle market.
“Tech” is an attribute that is authentically a part of the Tesla brand. Self-driving features are essentially tech and in this area Tesla has been pushing out in front; most recently with an announcement that this summer an over-the-air update will enable their “Autopilot” feature on all Model Ss. (Autopilot will allow, as Tesla puts it, on-ramp to off-ramp self-driving.)
This new feature could be Tesla's saving grace, as well as a market force to more quickly push other automakers to use the new technology.
The convenience and safety of self-driving technologies offers Tesla a lifeline; “reasons to buy” for consumers who lack the environmental fervor of their early customers. And these reasons are compelling to a large number of car buyers; enough for many to overlook the limitations on an electric power-train–opening up a vastly larger market for Tesla.
(Score: 2) by TLA on Monday April 06 2015, @07:49AM
Hands off,
Garage to parking space;
With scintillating conversation!
http://soylentnews.org/~TLA/journal/1134 [soylentnews.org]
Excuse me, I think I need to reboot my horse. - NCommander