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posted by LaminatorX on Wednesday April 08 2015, @01:08AM   Printer-friendly
from the informations-sans-frontières dept.

Wired had a story Sunday where they make the case that, between it's own wireless service and current negotiations with phone companies that would let customers move its service and international cellular networks at no extra cost, Google is doing its best to keep users locked into its network:

...you'd be able to travel across the US, the UK, Italy, Hong Hong, and Sri Lanka while paying the same fees for calls, text, and data—an attractive option for anyone who's ever carried a phone overseas. Carriers tend to charge inflated rates for this kind of "roaming," forcing you to think twice about using your phone at all while traveling. "Roaming fees in Europe and Asia can kill you," says Richard Doherty, an analyst with New York-based research firm Envisioneering.

...Google said it doesn’t comment on "rumor or speculation." But the report fits nicely with what we already know about Google's plans for its unconventional wireless service. Google appears to be envisioning a wireless world where we can move effortlessly from one wireless network to another, making it easier for us to stay online.

Of course that just means more ad revenue for Google:

The more you're online, the more you'll use Google's search engine and other apps—and the more the company can serve you ads. "Google needs reach," Doherty says. And what better way to extend that reach than by offering what so many of us want: ready access to the internet at all times?

Having just opened my wireless bill that included a recent week spent in Cancun, Mexico I can personally attest that roaming charges hurt not just in Europe and Asia.

 
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  • (Score: 2) by c0lo on Wednesday April 08 2015, @02:26AM

    by c0lo (156) Subscriber Badge on Wednesday April 08 2015, @02:26AM (#167693) Journal

    Now If I'm traveling in unfamiliar territory, I might WANT ads (especially on Google maps) to find hotels restaurants, etc, and I might be just the kind of customer the advertiser is looking for.

    You mean... pretty much like when travelling in holidays? With extra money to spend just for leisure?
    Like those 1.087 billion international tourists [wikipedia.org] worldwide in 2013 (meh, I know; an approximation, since a tourist can arrive multiple times)?
    Which spent US$1.07 trillion [wikipedia.org] in 2012?

    Why would Google bother to target them; after all most of the people stay at home most of the time, there's where ads should be targeted :). Except:

    But having just gotten back from such a trip, I really don't remember clicking on many ads.

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