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posted by on Friday April 10 2015, @12:07PM   Printer-friendly
from the that's-what-she-said dept.

Reuters reports that in the first ever suit of its kind from Amazon, the online retailer has sued four websites to stop them from selling fake, positive product reviews. The suit accuses Jay Gentile of California and websites that operate as buyamazonreviews.com and buyazonreviews.com, among others, of trademark infringement, false advertising and violations of the Anticyber­squatting Consumer Protection Act and the Washington Consumer Protection Act. Amazon says the defendants are misleading customers, and through their activity generating improper profit for themselves and a "handful" of dishonest sellers and manufacturers. Amazon says the defendants have caused reviews to be posted on its website intermittently, through a "slow drip" designed to evade its detection systems, at a typical cost of $19 to $22 per review. "While small in number, these reviews threaten to undermine the trust that customers, and the vast majority of sellers and manufacturers, place in Amazon, thereby tarnishing Amazon’s brand."

Mark Collins, the owner of buyamazonreviews.com, denies Amazon’s claims and says the site simply offers to help Amazon’s third-party sellers get reviews. Collins defended his business, writing that his website operates as a “middleman,” connecting sellers with buyers willing to write reviews. The sellers provide reviewers with discounted items. But he said there are no restriction on the type of review they can post. “We are not selling fake reviews. however we do provide Unbiased and Honest reviews on all the products,” Collins wrote. “And this is not illegal at all.”

 
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  • (Score: 2, Informative) by Anonymous Coward on Friday April 10 2015, @01:52PM

    by Anonymous Coward on Friday April 10 2015, @01:52PM (#168740)

    Posting AC, sorry, I usually lurk.

    A quick visit to the website in question reveals a snippet that reads: "A purchase of your product is not required for us to post a review. If you would like a verified purchase review however we can buy your product first. If the cost is $2.00 or less we will cover the price. If it is more than this you will need to make arrangements with us to reimburse the cost. We are only accepting very limited amounts of verified purchase reviews, please contact us before ordering if you are interested in these."

    Sounds pretty clear to me that for one, nobody is getting discounted merchandise. Two, The product actually being reviewed does not have to be purchased, contrary to what the owner states.

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