I'm about to give up.
On the one hand, I see countless people get loyalty cards and enjoy discounts on their purchases. They connect with friends on Facebook and Twitter. They use apps on android or apple smartphones to give them turn-by-turn directions, find out where their friends are, or find places of interest. Their e-mail is "in the cloud" where they can get to it from multiple places. They use services like dropbox to share files. They get their news on-line and read e-books. I could go on and on.
On the other hand, I see opportunities for tracking and profiling in every one of those activities. So much so that it seems like one would be under constant observation and surveillance. We are just data points to be sliced and diced and marketed to — a society of consumers rather than customers.
So, I've got a major "ick factor" knowing about these practices and yet I'm hard-pressed to explain any negative consequences to otherwise intelligent people. "I don't do anything that's THAT interesting." "I've done nothing wrong, so I don't worry about it." "I like getting the bonuses and discounts."
Yet, I see companies expend great amounts of money implementing tracking mechanisms such as cookies, super-cookies, clear gifs, as well as huge databases of purchases, travels, and interests. I don't believe they are doing this for purely philanthropic reasons.
In no particular order, I include these for consideration:
I use a variety of Addons while browsing the web using Pale Moon: a custom HOSTS file, Self-Destructing Cookies, Ad-Block Plus, Ghostery, NoScript, Better Privacy, Flashblock, and Ref Control. I have a firewall and use anti-virus products. "In real life" I prefer to use cash over charge cards for my purchases. I have no loyalty cards.
What say you Soylentils? Am I being unreasonably paranoid? Or not paranoid enough? What dangers, really, are there? Why not sign up for all those loyalty cards and social apps? What privacy protections do YOU use?
(Score: 3, Informative) by FakeBeldin on Wednesday May 13 2015, @04:43PM
All the other replies to your question are true in at least one case or another. The underlying theme is that you cannot oversee the consequences. You don't know what is revealed about you, and you don't know who has access to those revelations.
Case in point:
- revealing: Teen pregnancy hidden from girl's father, but not from supermarket [forbes.com]
- access: An investigation of medicine stolen from firefighter departments causes a medicine abuse investigation for persons not connected with the original case [arstechnica.co.uk]
(DA charged the victim after about a year, then offered plea bargains, then ended dropping the case).