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A company is rolling out its 4D experience to add physical effects to the cinema experience:
Movie theaters are in for some very stormy weather now that CJ 4DPlex is rolling out its three newest effects: snow, rainstorm and warm air.
The inclement weather simulations will be shared with the public for the first time at CinemaCon, the annual exhibition trade show taking place this April in Las Vegas. It’s part of what the company has dubbed its 4DX experience.
The new additions join 4DX’s catalogue of standard effects, which include motion, water, fog, wind, air, lightning, bubbles, ticklers, scents and vibration. The idea of 4D theaters, which remain more popular in foreign countries than in the U.S., is to heighten the theatrical experience by pumping auditoriums with effects that mirror the on-screen action.
CJ 4DPlex says that the new effects will create a more immersive experience for any on-screen floods, explosions, earthquakes, tornadoes and fires. It also arrives just in time for a summer movie slate that includes disaster films like “San Andreas” and apocalyptic adventures such as “Mad Max: Fury Road,” both of which will be screened by the company.
4D theaters have been around in select places for several years now. My kids have dragged me to the Dora & Diego 4D movie at the Bronx Zoo scores of times; but, will such features find wider adoption? Will 4D succeed where 3D has failed to bring audiences back to the cinema?
(Score: 3, Informative) by caseih on Sunday April 19 2015, @03:18AM
3D seems overdone to me. It's like they use it as an excuse to put something in your face, even if its not a natural thing to do. People watch movies because they get into the story and what's being portrayed (whether it's a good plot or maybe blood and gore). Having physical sensations to go along with the movie is a novelty really and will wear off quickly, particularly if it's overdone. If it's not overdone, then it might add something but I doubt most people would even notice whether it's there or not.
Now in the realm of video games with full-immersion 3D first person, that could be interesting.
(Score: 2) by frojack on Sunday April 19 2015, @03:29AM
3D seems overdone to me. It's like they use it as an excuse to put something in your face
Agreed. And when they DON'T do that, you forget that you are watching 3D, and it might just as well be 2D.
Some might say that is because the 3D tech we have is not convincing without the spear flying past your head, but I think 3D just isn't that necessary to the enjoyment of the film.
Of course, neither is color. I've seen more than my share of B&W films, and was not impressed with the ones they later colorized.
No, you are mistaken. I've always had this sig.