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4DX Adds Rainstorm, Snow, Warm Air Effects

posted by martyb on Sunday April 19 2015, @02:45AM   Printer-friendly
from the waiting-for-12D dept.

Phoenix666 writes:

A company is rolling out its 4D experience to add physical effects to the cinema experience:

Movie theaters are in for some very stormy weather now that CJ 4DPlex is rolling out its three newest effects: snow, rainstorm and warm air.

The inclement weather simulations will be shared with the public for the first time at CinemaCon, the annual exhibition trade show taking place this April in Las Vegas. It’s part of what the company has dubbed its 4DX experience.

The new additions join 4DX’s catalogue of standard effects, which include motion, water, fog, wind, air, lightning, bubbles, ticklers, scents and vibration. The idea of 4D theaters, which remain more popular in foreign countries than in the U.S., is to heighten the theatrical experience by pumping auditoriums with effects that mirror the on-screen action.

CJ 4DPlex says that the new effects will create a more immersive experience for any on-screen floods, explosions, earthquakes, tornadoes and fires. It also arrives just in time for a summer movie slate that includes disaster films like “San Andreas” and apocalyptic adventures such as “Mad Max: Fury Road,” both of which will be screened by the company.

4D theaters have been around in select places for several years now. My kids have dragged me to the Dora & Diego 4D movie at the Bronx Zoo scores of times; but, will such features find wider adoption? Will 4D succeed where 3D has failed to bring audiences back to the cinema?

 
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  • (Score: 3, Interesting) by Adamsjas on Sunday April 19 2015, @03:21AM

    by Adamsjas (4507) on Sunday April 19 2015, @03:21AM (#172700)

    I've only been to one 4D presentation and while it was a Novelty, I'm not sure it would ever be a mainstream movie experience, although it might be a novelty experience, akin to 3D, which I don't personally see as a huge attraction.

    It seemed sort of Juvinile (It was at Disneyland after all) and it was all about the surprise factor.

    As for rain, and snow, no thanks. I might want to SEE the movie, but I don't want to BE IN the movie.

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  • (Score: 4, Funny) by mhajicek on Sunday April 19 2015, @04:11AM

    by mhajicek (51) on Sunday April 19 2015, @04:11AM (#172719)

    What's next? Real bullets and shrapnel?

    --
    The spacelike surfaces of time foliations can have a cusp at the surface of discontinuity. - P. Hajicek

    • (Score: 3, Touché) by c0lo on Sunday April 19 2015, @12:39PM

      by c0lo (156) Subscriber Badge on Sunday April 19 2015, @12:39PM (#172812) Journal
      Individual fridges for riding nuke explosions' shockwaves.
      --
      https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford