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A company is rolling out its 4D experience to add physical effects to the cinema experience:
Movie theaters are in for some very stormy weather now that CJ 4DPlex is rolling out its three newest effects: snow, rainstorm and warm air.
The inclement weather simulations will be shared with the public for the first time at CinemaCon, the annual exhibition trade show taking place this April in Las Vegas. It’s part of what the company has dubbed its 4DX experience.
The new additions join 4DX’s catalogue of standard effects, which include motion, water, fog, wind, air, lightning, bubbles, ticklers, scents and vibration. The idea of 4D theaters, which remain more popular in foreign countries than in the U.S., is to heighten the theatrical experience by pumping auditoriums with effects that mirror the on-screen action.
CJ 4DPlex says that the new effects will create a more immersive experience for any on-screen floods, explosions, earthquakes, tornadoes and fires. It also arrives just in time for a summer movie slate that includes disaster films like “San Andreas” and apocalyptic adventures such as “Mad Max: Fury Road,” both of which will be screened by the company.
4D theaters have been around in select places for several years now. My kids have dragged me to the Dora & Diego 4D movie at the Bronx Zoo scores of times; but, will such features find wider adoption? Will 4D succeed where 3D has failed to bring audiences back to the cinema?
(Score: 3, Interesting) by gman003 on Sunday April 19 2015, @04:47AM
I can see a future where 3D is not a novelty. It's a future where 3D requires no glasses (or where VR movies are the most common format), a future where the effect is used to (literally) add depth rather than thrust in your face. And also a future where people prefer HFR and we don't have to deal with idiots who insist on holding technology back because of their own biases rather than any sound argument. I can't be sure this is the future we're heading towards, but it's certainly one we could be heading towards.
I cannot, however, imagine a future where movies regularly blow snow and water at me. For one thing, that would spoil the popcorn. It might become prevalent as a gimmick - it might even be used well as a gimmick - but it will always be a gimmick.
(Score: 3, Funny) by captain normal on Sunday April 19 2015, @04:58AM
Ah...but just think what this for the p0rn industry.
Everyone is entitled to his own opinion, but not to his own facts"- --Daniel Patrick Moynihan--
(Score: 2) by takyon on Sunday April 19 2015, @04:59AM
If HFR = high frame rates, there seems to be a consensus that VR technologies need a minimum of 90 FPS, preferred 120 FPS.
I don't know if The Hobbit trilogy has done anything to change attitudes about higher frame rates in theaters and I haven't seen the movies.
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(Score: 2) by maxwell demon on Monday April 20 2015, @06:04AM
Actually the first time I say a 3D film was in IMAX, where it was used for documentations, long before it came to regular movies. That was a very good use of 3D (especially combined with the IMAX big screen). The scenes were all natural scenes, and seeing then in 3D really added to the experience. There were no unusual perspectives; all they showed could in principle also have been shown on 2D.
I don't know if they still do it that way because where I live now there's no IMAX. Actually, I couldn't even say whether IMAX still exists at all.
The Tao of math: The numbers you can count are not the real numbers.