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posted by CoolHand on Sunday April 26 2015, @10:52AM   Printer-friendly
from the please-control-our-media-more dept.

In case you needed another reason to pirate movies, Microsoft is introducing a new hardware-based DRM scheme called PlayReady to lock down 4k content on Windows PCs. The user-restricting tool will only be available on Windows 10, ensuring users orphaned on earlier versions of the OS will need to upgrade to view the high-definition format.

http://www.pcworld.com/article/2908089/all-about-playready-30-microsofts-secret-plan-to-lock-down-4k-movies-to-your-pc.html

From the article:

“Dad?! What’s going on? Why do we have to watch this movie in crappy standard-def?” The name of the movie might as well be Digital Rights Management: The New Nightmare. It stars Microsoft, who is working with chip vendors Intel, AMD, Nvidia, and Qualcomm to protect Hollywood’s movies from piracy as they travel through your PC. The technology it’s promoting is called PlayReady 3.0.

 
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  • (Score: -1, Troll) by Anonymous Coward on Sunday April 26 2015, @12:27PM

    by Anonymous Coward on Sunday April 26 2015, @12:27PM (#175329)

    What you're saying is asinine. First of all, Windows 10 has pretty much no market penetration yet, SINCE IT HASN'T BEEN RELEASED! Second of all, even when it is released, it will have only a comparatively small fraction of the market for some time, possibly forever. Third of all, there's nothing to say that this technology won't be ported to other platforms. Fourth of all, this movie content will very likely be available on Blu-ray, so it can be watched without using Windows 10. So where in the fuck is the monopoly here? There is no fucking monopoly, so quit pretending that there is.

    Starting Score:    0  points
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  • (Score: -1, Disagree) by Anonymous Coward on Sunday April 26 2015, @12:40PM

    by Anonymous Coward on Sunday April 26 2015, @12:40PM (#175333)

    Mod the parent comment up. It's not a troll, obviously. There is no evidence of monopoly here. So it's wrong to claim that there is.

    • (Score: 3, Touché) by sigma on Sunday April 26 2015, @02:27PM

      by sigma (1225) on Sunday April 26 2015, @02:27PM (#175347)

      Very obviously posted by the same AC as above and below.

  • (Score: -1, Troll) by Anonymous Coward on Sunday April 26 2015, @12:43PM

    by Anonymous Coward on Sunday April 26 2015, @12:43PM (#175334)

    It's time for SN to show to modded a comment.

    We should get to know which dumbass here incorrectly marked down that perfectly good comment to -1, Troll.

    • (Score: 0) by Anonymous Coward on Monday April 27 2015, @04:08AM

      by Anonymous Coward on Monday April 27 2015, @04:08AM (#175577)

      We should get to know which dumbass here incorrectly marked down that perfectly good comment to -1, Troll.

      Only if we know who the dimplass who posted the perfectly good troll post as an AC was. Do you really want to go there, punk? Huh, do ya?
      (and of course, I am a different AC that the parent AC, and I did mod the parent as "whinge".)

  • (Score: 5, Insightful) by Gravis on Sunday April 26 2015, @05:28PM

    by Gravis (4596) on Sunday April 26 2015, @05:28PM (#175388)

    there's nothing to say that this technology won't be ported to other platforms

    LOL! What in microsoft's history makes you think they would do anything except keep it exclusively for Windows?

    • (Score: 0, Troll) by Anonymous Coward on Sunday April 26 2015, @08:50PM

      by Anonymous Coward on Sunday April 26 2015, @08:50PM (#175456)

      Another point:
      The title of this story is very witty.
      It recognizes a previous effort by M$ to have its own DRM/format.

      PlaysForSure figures prominently in the Obsolescence section of the article on DRM. [wikipedia.org]

      Microsoft Zune - When Microsoft introduced their Zune media player in 2006, it did not support content that uses Microsoft's own PlaysForSure DRM scheme they had previously been selling.

      So, how long before M$ abandons *this* rights-crippling meme?

      -- gewg_

      • (Score: 0) by Anonymous Coward on Monday April 27 2015, @02:31AM

        by Anonymous Coward on Monday April 27 2015, @02:31AM (#175556)

        M$ will support the format fully until it can get (or force via the studios) those it sees as major competitors to support it in place of competing DRM systems, then they'll extinguish it. They've run this play so many times I don't know why anyone falls for it. If they can block any competing standard via collusion with the studios as $ony did with blu-ray, they have a chance.
         
        Otherwise negative publicity might be enough to make it the new DivX.

  • (Score: 2) by kaszz on Sunday April 26 2015, @06:02PM

    by kaszz (4211) on Sunday April 26 2015, @06:02PM (#175398) Journal

    If only PCs running Microsoft programs will be able to show movies then it certainly qualify as a monopolized market and can be punished.

  • (Score: 2) by Geotti on Sunday April 26 2015, @09:41PM

    by Geotti (1146) on Sunday April 26 2015, @09:41PM (#175489) Journal

    Fourth of all, this movie content will very likely be available on Blu-ray

    What is this optical technology you are talking about?