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sigma writes:

In case you needed another reason to pirate movies, Microsoft is introducing a new hardware-based DRM scheme called PlayReady to lock down 4k content on Windows PCs. The user-restricting tool will only be available on Windows 10, ensuring users orphaned on earlier versions of the OS will need to upgrade to view the high-definition format.

http://www.pcworld.com/article/2908089/all-about-playready-30-microsofts-secret-plan-to-lock-down-4k-movies-to-your-pc.html

From the article:

“Dad?! What’s going on? Why do we have to watch this movie in crappy standard-def?” The name of the movie might as well be Digital Rights Management: The New Nightmare. It stars Microsoft, who is working with chip vendors Intel, AMD, Nvidia, and Qualcomm to protect Hollywood’s movies from piracy as they travel through your PC. The technology it’s promoting is called PlayReady 3.0.