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Microsoft's PlayReady will Play for Sure

posted by CoolHand on Sunday April 26 2015, @10:52AM   Printer-friendly
from the please-control-our-media-more dept.

sigma writes:

In case you needed another reason to pirate movies, Microsoft is introducing a new hardware-based DRM scheme called PlayReady to lock down 4k content on Windows PCs. The user-restricting tool will only be available on Windows 10, ensuring users orphaned on earlier versions of the OS will need to upgrade to view the high-definition format.

http://www.pcworld.com/article/2908089/all-about-playready-30-microsofts-secret-plan-to-lock-down-4k-movies-to-your-pc.html

From the article:

“Dad?! What’s going on? Why do we have to watch this movie in crappy standard-def?” The name of the movie might as well be Digital Rights Management: The New Nightmare. It stars Microsoft, who is working with chip vendors Intel, AMD, Nvidia, and Qualcomm to protect Hollywood’s movies from piracy as they travel through your PC. The technology it’s promoting is called PlayReady 3.0.

 
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  • (Score: 0, Troll) by Anonymous Coward on Sunday April 26 2015, @08:50PM

    by Anonymous Coward on Sunday April 26 2015, @08:50PM (#175456)

    Another point:
    The title of this story is very witty.
    It recognizes a previous effort by M$ to have its own DRM/format.

    PlaysForSure figures prominently in the Obsolescence section of the article on DRM. [wikipedia.org]

    Microsoft Zune - When Microsoft introduced their Zune media player in 2006, it did not support content that uses Microsoft's own PlaysForSure DRM scheme they had previously been selling.

    So, how long before M$ abandons *this* rights-crippling meme?

    -- gewg_

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  • (Score: 0) by Anonymous Coward on Monday April 27 2015, @02:31AM

    by Anonymous Coward on Monday April 27 2015, @02:31AM (#175556)

    M$ will support the format fully until it can get (or force via the studios) those it sees as major competitors to support it in place of competing DRM systems, then they'll extinguish it. They've run this play so many times I don't know why anyone falls for it. If they can block any competing standard via collusion with the studios as $ony did with blu-ray, they have a chance.
     
    Otherwise negative publicity might be enough to make it the new DivX.