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posted by CoolHand on Monday April 27 2015, @01:16PM   Printer-friendly
from the spend-money-to-make-money dept.

From an anonymous submitter:

Surprise, surprise, the biggest R&D spender in recent years is Volkswagen. Multiple sources, here's one from Fortune - http://fortune.com/2014/11/17/top-10-research-development/:

Volkswagen

  • R&D spending in 2013: $13.5 billion
  • As a percentage of revenue: 5.2%

For the third year in a row, the German carmaker tops the Strategy& list of research and development spenders. Volkswagen says its spending results from being a “highly competitive and innovative car manufacturer which must fulfill a whole host of environmental and safety standards.” Much of that spending has gone into hybrid vehicles and adding new technology, including semi-autonomous features to some of its 12 brands. It also is looking to reduce CO2 emissions across its fleet and invest in ways to electrify vehicles.

The rest of the list from 2013: Samsung, Intel, Microsoft, Roche, Novartis, Toyota, Johnson & Johnson, Google, Merck

A projected list for 2015 from the WSJ, http://blogs.wsj.com/corporate-intelligence/2014/06/11/boosting-rd-spending-u-s-companies-lead-but-volkswagen-is-king/

  • Volkswagen (Germany): $17.4 billion
  • Intel (U.S.) $13.6 billion
  • Roche (Switzerland): $11.9 billion
  • Microsoft (U.S.): $11.9 billion
  • Google (U.S.): $10.9 billion
  • Johnson & Johnson (U.S.): $10.3 billion
  • Novartis (Switzerland): $10 billion

Maybe this is why I can't stand the "driving nanny" features in recent Volkswagen cars (the ones available in USA)? They seem to think they know what I want...but they are wrong enough of the time that it ticks me off.

 
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  • (Score: 4, Interesting) by canopic jug on Monday April 27 2015, @03:15PM

    by canopic jug (3949) Subscriber Badge on Monday April 27 2015, @03:15PM (#175731) Journal

    Not all the line items for R&D may actually be R&D. M$ probably just relabeled the line item from marketeering which was their largest expenditure a while back. IIRC their spending on everything else was much smaller and they were getting razzed for it. Now their line item for R&D may seem much larger, but I bet it includes a lot that others do not consider R&D and may belong more under marketing or mergers and acquisitions.

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