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Apple is paying close attention to the app offerings for its new watch. If your iOS app advertises support for any watch, other than the Apple Watch, prepare for trouble. Apple recently rejected an update to an established iPhone and iPad app because it mentioned support for a non-Apple Smartwatch:
We noticed that your app or its metadata contains irrelevant platform information in the app. Providing future platform compatibility plans, or other platform references, is not appropriate for the App Store. Specifically, your app and app description declare support for the Pebble Smartwatch.
Additionally, Apple has established criteria for Apple Watch developers that reject applications where the primary function is to tell the time.
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Apple Rejects Watch App for Description Saying 'Pebble Compatible'
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Two is not equal to three, even for large values of two.
(Score: 0) by Anonymous Coward on Saturday May 02 2015, @08:11AM
That there are already apps in the app store that mention Pebble is irrelevant, The summary implied this was a new change in policy (or at least interpretation thereof) and thus might only be applied to new app of actual updates to apps but not necessarily retroactively applied to existing apps.
You do have a point about reading TFA though. That information should really have been in the summary, but for my part I don't often RTFA anyway, I mostly come here for the comments on the story which can often be more interesting/informative than the article itself, I do make exceptions and actually RFTA when I feel it is necessary or worthwhile to, but in this case it was plausible enough and not important enough to me so I didn't feel the need to.