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posted by martyb on Monday May 04 2015, @07:57AM   Printer-friendly
from the turkeys dept.

I was alerted to two stories regarding grocery stores, data mining, and apps from Franz Dill at The Eponymous Pickle. First, Kroger acquired "customer science" company dunnhumbyUSA last week with the goal of boosting their "Customer 1st" strategy:

Continuing dunnhumbyUSA's work, [new subsidiary] 84.51° mines mountains of customer transactions via Kroger's loyalty card program to figure out what shoppers want.

84.51° helps Kroger to thoughtfully evaluate what products to stock, expand or discontinue. The firm's insights are also used to send coupons relevant to shoppers' habits, such as issuing pet food offers to customers who actually buy pet food.

Aitken says noted 95 percent of Kroger's growth in the last decade has come from winning more business from existing customers – which is a smarter, most cost-effective way to do business. He notes too many industries – from mobile carriers to cable TV providers – chase after new customers with one-time incentives that ultimately encourage switching, not customer loyalty.

Also, Winn-Dixie is releasing a mobile app that features:

..."personalized" digital coupons, all stored on your smartphone or other electronic device. Winn-Dixie, a subsidiary of Bi-Lo Holdings, partnered with Coupons.com for this new savings system, which sends you cyber coupons based on your own shopping preferences.

The Winn-Dixie app also features a virtual shopping list and fuelperks rewards.

 
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  • (Score: 2) by wantkitteh on Monday May 04 2015, @09:24AM

    by wantkitteh (3362) on Monday May 04 2015, @09:24AM (#178398) Homepage Journal

    Don't forget sending that information to your payment card providers in return to access to the rest of the database. That and following your phone wifi's MAC address as you wander around the street between cloud access points. A smart, switched on store might start sending you offers by SMS if you walk past one of their stores. Who needs beacons?

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