The Herald Sun reports that Australian-based chain Dominos Pizza have developed a GPS Driver Tracker to let customers track the location of their pizzas in real time.
While the app is intended to mollify salivating customers concerns about the interminable wait for their cheesy comestible, it has had the additional benefit of reducing accident rates among delivery drivers. An eighteen month trial halved the number of potentially dangerous habits such as speeding and taking corners too quickly. Chief Executive Don Meij said in an interview “There’s a lot of behavior you can learn about and change as a result,”
Disclaimer: I like pizza.
(Score: 0, Disagree) by Anonymous Coward on Monday May 04 2015, @05:14PM
This likely doubles the door-to-door time unless they hired more drivers.
Why do you think bad driving habits like speeding, rolling stops, and cutting corners exist in delivery drivers? The faster you get there, the bigger the tip.
I also wonder about what will happen to multiple stop runs. They aren't the norm, but during peak hours it saves time to go out with multiple orders for multiple addresses that are nearby. Some people will get their food later than otherwise, but as a group average customer delivery times go down. I'd imagine angry customers calling when their driver makes a stop three blocks over before hitting up their house.
(Score: 0) by Anonymous Coward on Monday May 04 2015, @05:41PM
> This likely doubles the door-to-door time unless they hired more drivers.
That might not be a problem. Lots of people will trade some amount of effectiveness for the perception that they are in control. How many people have argued with a taxi driver about what route to take? They feel like the taxi driver might be ripping them off, but they don't really know. They'll trade that possibility for the ability to have control even if the end result is slower.
That's especially the case when you can't make a direct comparison. If every time the pizza driver takes the same route and takes the same amount of time, who is to say that they would have been faster without GPS tracking?
(Score: 2) by The Archon V2.0 on Monday May 04 2015, @06:56PM
Actually I argue with taxi drivers because the last time I let one pick the route he, of the five major avenues he could have turned left on, picked the only one that didn't have a left-turn arrow so we were stuck in the turning lane through three full light sequences, during which he texted someone back and forth while the meter kept ticking up.
(Score: 0) by Anonymous Coward on Monday May 04 2015, @07:32PM
I completely agree. Thus my hedging with multi-stop runs :)