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posted by takyon on Friday May 15 2015, @11:55PM   Printer-friendly
from the smoking=smoking-1 dept.

The Center for American Progress reports:

Researchers are still trying to figure out what could convince the estimated 40 million smokers in the U.S. to kick the habit for good.

[...] That was the subject of an innovative study that tracked a group of [employees of the CVS drug store chain] who were recruited to participate in an incentive-based cessation program. According to the researchers, who published their results in the New England Journal of Medicine this week, offering smokers varying financial rewards and penalties in exchange for cutting out cigarettes worked better than they expected.

Participants were recruited through CVS and randomly assigned to several different groups. They could choose whether or not they wanted to join their assigned group or drop out of the study.

The control group offered standard counseling with free smoking cessation tools, like nicorette gum. The other groups were divided between "deposit" and "reward" strategies. In the "deposit program", smokers were required to fork over $150. If they successfully quit, they got their deposit back as well as a $650 bonus; if they didn't quit, they lost their $150 for good. In the "reward program", meanwhile, smokers weren't required to make an initial deposit and simply received a $800 reward for quitting.

Smokers were significantly less likely to consent to participate in the deposit program; about 14 percent of people agreed to join it, compared to 90 percent of people who agreed to try for the $800 reward. However, the people who did agree to pay out the $150 deposit upfront were much more successful at quitting.

[...] More than 80 percent of smokers in the largest rewards-based group had not given up cigarettes by the end of the study.

 
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  • (Score: 0) by Anonymous Coward on Saturday May 16 2015, @12:03AM

    by Anonymous Coward on Saturday May 16 2015, @12:03AM (#183580)

    1. Sign up for program.
    2. Do nothing.
    3. Claim to have quit.
    4. Get money.

    Works whether you are a smoker or not. Works in the deposit program even more, as deception has a monetary incentive.

  • (Score: 0) by Anonymous Coward on Saturday May 16 2015, @12:16AM

    by Anonymous Coward on Saturday May 16 2015, @12:16AM (#183586)

    Half-life of nicotine [google.com]
    The hair and clothing of smokers also stinks.
    How long can a nicotine addict go without?

    -- gewg_

    • (Score: 1, Informative) by Anonymous Coward on Saturday May 16 2015, @01:21AM

      by Anonymous Coward on Saturday May 16 2015, @01:21AM (#183605)

      Actually, it's cotinine [wikipedia.org], not nicotine, that's tested. Much longer half-life (20 hours vs 2) and it's detectable for up to a week after nicotine use. Our insurance company wanted to do free "employee health screenings" including checking cotinine levels (without explaining what those are just ways of catching smokers who lie about it): they're looking to raise premiums on us or something.

    • (Score: 0) by Anonymous Coward on Saturday May 16 2015, @01:26AM

      by Anonymous Coward on Saturday May 16 2015, @01:26AM (#183609)

      How long can a nicotine addict go without?

      Smokers are notorious for their experience at quitting. [dailymail.co.uk]

      A week or several is not uncommon at all.

      The hair and clothing of smokers also stinks.

      More myth than fact. Just ask anyone with a picky spouse how easy it is to hide. :)