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Multiple mobile operators in Europe plan to block advertising on their networks, with one of them planning to target Google's ad network to force the company to give up a cut of its ad revenue, according to a report yesterday in the Financial Times.
"An executive at a European carrier confirmed that it and several of its peers are planning to start blocking adverts this year," the newspaper reported. "The executive said that the carrier will initially launch an advertising-free service for customers on an opt-in basis. But it is also considering a more radical idea that it calls 'the bomb', which would apply across its entire network of millions of subscribers at once. The idea is to specifically target Google, blocking advertising on its websites in an attempt to force the company into giving up a cut of its revenues."
Blocking ads "just for an hour or a day" might be enough to bring Google to the negotiating table, the executive told the newspaper.
http://arstechnica.com/business/2015/05/eu-carriers-plan-to-block-ads-demand-money-from-google/
(Score: 0) by Anonymous Coward on Monday May 18 2015, @01:08AM
The overwhelming majority of the population does not want to forgo the convenience.
The overwhelming majority of the population are idiots...
They can't all be as smart as you. That means they'll all need help getting off the Google teet on their phones ... but they'll still have Google at home. Hmm, that's an interesting dilemma. I bet they opt for a service provider that doesn't make them switch their email accounts, search preferences, free docs stuff, that picture thing that Google has, access to their Google Play accounts, fonts linked in web pages so their favorite sites don't look like some ransom note, and whatever else that company provides that these people use, like maybe that kind of popular video site.