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Supermarket LED Lights Talk to Smartphone App

posted by martyb on Monday May 25 2015, @03:48PM   Printer-friendly
from the Aisle-B-Seeing-You dept.

n1 wrote with news of a report at the BBC:

French shoppers have become the first to experience a new LED lighting system that sends special offers and location data to their smartphones.

The technology was designed by Philips and has been installed at a Carrefour supermarket in Lille.

It transmits codes via light waves, which are undetectable to the eye but can be picked up by a phone camera.

The innovation offers an alternative to Bluetooth-based "beacons", which are being installed by many retailers.

[...]Carrefour is using the location data to trigger aisle-specific special offers. If users open a compatible app and let their smartphone camera look upwards, this can be used to determine their location - accurate to up to 1m - and the direction they are facing.

 
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  • (Score: 2) by Runaway1956 on Monday May 25 2015, @05:02PM

    by Runaway1956 (2926) Subscriber Badge on Monday May 25 2015, @05:02PM (#187649) Journal

    Nice catch. And, it looks like a good translation, as well.

    For myself, I would think it far to creepy to have my telephone telling me which bottle of mayonnaise I should put in the cart. Or which package of chicken. Or whatever else. This is on a par with the Google Teddy Bear story.

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  • (Score: 2) by kaszz on Tuesday May 26 2015, @01:15AM

    by kaszz (4211) on Tuesday May 26 2015, @01:15AM (#187803) Journal

    Anyone finding the Google teddy bear nice should watch Screamers [wikipedia.org] from 1995 .. ;-)