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Supermarket LED Lights Talk to Smartphone App

posted by martyb on Monday May 25 2015, @03:48PM   Printer-friendly
from the Aisle-B-Seeing-You dept.

n1 wrote with news of a report at the BBC:

French shoppers have become the first to experience a new LED lighting system that sends special offers and location data to their smartphones.

The technology was designed by Philips and has been installed at a Carrefour supermarket in Lille.

It transmits codes via light waves, which are undetectable to the eye but can be picked up by a phone camera.

The innovation offers an alternative to Bluetooth-based "beacons", which are being installed by many retailers.

[...]Carrefour is using the location data to trigger aisle-specific special offers. If users open a compatible app and let their smartphone camera look upwards, this can be used to determine their location - accurate to up to 1m - and the direction they are facing.

 
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  • (Score: 1, Funny) by Anonymous Coward on Monday May 25 2015, @10:33PM

    by Anonymous Coward on Monday May 25 2015, @10:33PM (#187762)

    Of course K-Mart will use flashing blue LEDs.

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