French shoppers have become the first to experience a new LED lighting system that sends special offers and location data to their smartphones.
The technology was designed by Philips and has been installed at a Carrefour supermarket in Lille.
It transmits codes via light waves, which are undetectable to the eye but can be picked up by a phone camera.
The innovation offers an alternative to Bluetooth-based "beacons", which are being installed by many retailers.
[...]Carrefour is using the location data to trigger aisle-specific special offers. If users open a compatible app and let their smartphone camera look upwards, this can be used to determine their location - accurate to up to 1m - and the direction they are facing.
(Score: 2) by kaszz on Tuesday May 26 2015, @01:21AM
Great technology for people with photo sensitive epilepsy..
Perhaps some of the will $$ue.
(because the average level of those light tend to flicker within a range that the brain can perceive, harmonic waves and all that)