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In Busy Silicon Valley, Protein Powder Is in Demand

posted by takyon on Wednesday May 27 2015, @11:45AM   Printer-friendly
from the big-burly-bulky-beefy dept.

AnonTechie writes:

Boom times in Silicon Valley call for hard work, and hard work — at least in technology land — means that coders, engineers and venture capitalists are turning to liquid meals with names like Schmoylent, Soylent, Schmilk and People Chow. The protein-packed products that come in powder form are inexpensive and quick and easy to make — just shake with water, or in the case of Schmilk, milk. While athletes and dieters have been drinking their dinner for years, Silicon Valley's workers are now increasingly chugging their meals, too, so they can more quickly get back to their computer work.

Demand for some of the powdered drinks, which typically mix nutrients like magnesium, zinc and vitamins, is so high that some engineers report being put on waiting lists of one to six months to receive their first orders. And the drinks are taking off across techie social circles. Venture capitalists have also poured money into the companies that offer the meal replacements, and investors including Alexis Ohanian, a founder of Reddit, count themselves as fans of the drinks.

[Editor's Comment: Original Submission]

 
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  • (Score: 5, Insightful) by Thexalon on Wednesday May 27 2015, @03:01PM

    by Thexalon (636) on Wednesday May 27 2015, @03:01PM (#188633)

    Why do you feel the need to replace cooking and eating with a shake?

    I think there are a lot of people (mostly but not exclusively bachelors) who see cooking as an unpleasant chore rather than as a relaxing activity like I always have. As far as I can tell, these are people who never learned how to cook, and either content themselves with what they can heat up in a microwave or paying somebody else to do it for them. That means they miss out on the creativity and artistic aspect of it.

    They also miss out because being a good cook is a great way to impress a (would-be) partner.

    --
    The only thing that stops a bad guy with a compiler is a good guy with a compiler.
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  • (Score: 4, Informative) by urza9814 on Wednesday May 27 2015, @03:23PM

    by urza9814 (3954) on Wednesday May 27 2015, @03:23PM (#188647) Journal

    I think there are a lot of people (mostly but not exclusively bachelors) who see [coding|cleaning|gardening|cooking|writing|reading|football|driving] as an unpleasant chore rather than as a relaxing activity like I always have. As far as I can tell, these are people who never learned how to [code|clean|garden|cook|write|read|play football|drive], and either content themselves with what they can [use off the shelf|hide|find at a grocery store|heat up in a microwave|get in a hallmark card|watch on TV|play on their computer|get to by bus] or paying somebody else to do it for them. That means they miss out on the creativity and artistic aspect of it.

    That argument can be applied to everything. Some people just aren't that into food, man...

    • (Score: 0) by Anonymous Coward on Wednesday May 27 2015, @03:59PM

      by Anonymous Coward on Wednesday May 27 2015, @03:59PM (#188666)

      FINISH HIM

  • (Score: 5, Funny) by Anne Nonymous on Wednesday May 27 2015, @04:38PM

    by Anne Nonymous (712) on Wednesday May 27 2015, @04:38PM (#188681)

    > they miss out on the creativity and artistic aspect of it.

    says the guy whose sig line is

    > Feed America - vote Donner Party 2016!

    I'll pass on the dinner invitation, thanks.

    • (Score: 2) by Thexalon on Wednesday May 27 2015, @04:43PM

      by Thexalon (636) on Wednesday May 27 2015, @04:43PM (#188682)

      Well played. I hadn't even noticed that the serious comment and the joke sig were at odds.

      --
      The only thing that stops a bad guy with a compiler is a good guy with a compiler.