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posted by cmn32480 on Friday May 29 2015, @12:15PM   Printer-friendly
from the are-you-horny-baby? dept.

A startup company called Pembient is developing a process to synthesize rhino horns. Their aim is to mass produce fakes that are indistinguishable from real horns, and hence destroy the profit motive for killing wild rhinos.

The plan begins with using modified yeast cells to produce a substance called keratin, the main component of the horn. Various trace elements found in natural horns are added in, as well as genuine rhino DNA. From these materials, a 3D printer is then used to recreate the complex structure of the horn. The only things that are missing, are the trace elements of pollutants that have made their way into the real rhino horn over time. This makes the synthetic horn more pure than the real one.

Some wildlife groups are very skeptical of the plan.

Pembient's concept, which another company – Rhinoceros Horn LLC – is also pursuing a version of, has raised the hackles of conservation groups from the World Wildlife Foundation to the wildlife monitoring network Traffic. It panders to consumers' behaviour rather than trying to change it, which could set back efforts to educate, they say. "There is general horror at the idea," says Cathy Dean, international director of the UK-based charity Save the Rhino, which earlier this month issued a joint statement with the International Rhino Foundation opposing the synthetic horn. Dean adds that ersatz horn is unlikely to dent the market – if people can afford the real thing they are going to buy it – and rebukes the company for failing properly to consult conservation professionals on the idea first.

 
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  • (Score: 1) by WillAdams on Friday May 29 2015, @08:01PM

    by WillAdams (1424) on Friday May 29 2015, @08:01PM (#189817)

    Fine.

    If one then offered such a Chinese person two rhinoceros horns, one genuine, one fake, each at the same price, which would they choose and why?

    I'm betting that they'd pick and prefer the genuine one.

    I'm also betting that they will choose not to purchase the fake ones --- seems as if the people making the fakes suspect this as well, hence their plan to flood the market, rather than market directly.