When the desired behavior is performed, a sound is played. When the test subjects reach deep sleep, that same sound is played repeatedly. Subjects were then more likely to perform the desired behavior.
The article, "Unlearning implicit social biases during sleep" appears in the journal Science; an abstract and full report are available.
(Score: 2, Interesting) by anubi on Saturday May 30 2015, @01:52AM
Doesn't the original brainwashing techniques have their basis in religion?
The whole thing hinges on salesmanship. Can you get others to drink your kool-aid?
Will they ignore their own friends if you tell them to?
The whole idea seemed to be able to sweet-talk people ( leadership skills ) into placing the leader's agenda above their own agenda, even to the point of enforcing "excommunication" - even against their own family - at the behest of the "leader".
"Leaders" love fancy suits, power-hats, and microphones so they can out-bellow anyone in hearing range.
Doesn't surprise me one bit they are Pavlov-conditioning people with sounds. People have been using sounds for centuries to control others, whether it be tribal voodoo chants, patriotic anthems, or preachers hyping gospel music.
We humans seem terribly vulnerable to sound cues.
The microphone-men know this and use it to their advantage.
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]