When the desired behavior is performed, a sound is played. When the test subjects reach deep sleep, that same sound is played repeatedly. Subjects were then more likely to perform the desired behavior.
The article, "Unlearning implicit social biases during sleep" appears in the journal Science; an abstract and full report are available.
(Score: 0) by Anonymous Coward on Saturday May 30 2015, @03:37PM
It's a pretty big driver. Don't they send a lot of people to P&G afterwards?