Ad-blocking technology is finally taking off in the general population. In the US 15% of internet users have installed an ad-blocker, but among people born after 1980 the number is closer to 30%.
One American journalism startup thinks they have a business model that doesn't depend on advertising -- Low volume, high-quality, hyper-local investigative reporting intended to appeal to passionate citizens that are especially engaged in their community. Will it work? They claim to be close to achieving their budget targets after just a month of operation.
The startup is in Tulsa, about as far away as you can get from the stereotypical centers of innovation and journalism like Silicon Valley and New York City. Is the mainstream of internet development so addicted to advertising and Big Data profiling that they are unable to see opportunities that exist outside of their filter bubble?
(Score: 0, Offtopic) by Anonymous Coward on Sunday May 31 2015, @12:48PM
Funding Goal: $4,500
Progress So Far: $4,500
(Score: 2) by isostatic on Sunday May 31 2015, @01:47PM
Most of that is administration
(Score: -1, Offtopic) by Anonymous Coward on Sunday May 31 2015, @05:24PM
Funding Goal: $4,500
Progress So Far: $4,500
RTFA.
He said he expects to bring in $250,000 annually in sponsorships, and Lorton said he’s already “close to that right now."