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Ad-blocking technology is finally taking off in the general population. In the US 15% of internet users have installed an ad-blocker, but among people born after 1980 the number is closer to 30%.
One American journalism startup thinks they have a business model that doesn't depend on advertising -- Low volume, high-quality, hyper-local investigative reporting intended to appeal to passionate citizens that are especially engaged in their community. Will it work? They claim to be close to achieving their budget targets after just a month of operation.
The startup is in Tulsa, about as far away as you can get from the stereotypical centers of innovation and journalism like Silicon Valley and New York City. Is the mainstream of internet development so addicted to advertising and Big Data profiling that they are unable to see opportunities that exist outside of their filter bubble?
Original Submission
(Score: 2) by Grishnakh on Sunday May 31 2015, @05:08PM
And of course, anyone who blocks ads or malware-infected ads is a "thief".
(Score: 2) by Hairyfeet on Sunday May 31 2015, @06:27PM
Every time I've seen "content creators" try to claim that shit I always counter with one simple fact.....you consider yourself a business, right? Well when TJ Maxx and other B&M stores put their customers at risk of identity theft? They were on the hook for hundreds of millions. Well your business puts YOUR CUSTOMERS AT RISK of everything from ransomware to identity theft....what makes YOU a special snowflake that doesn't deserve to be treated with the same rules as any B&M business?
ACs are never seen so don't bother. Always ready to show SJWs for the racists they are.
(Score: 2) by TheRaven on Monday June 01 2015, @04:03PM
They learned that if you stuck with Google's unobtrusive non-glitzy ads, that people did not see them.
Really? I saw them when they were on Slashdot and actually clicked on a few of them. They're the only ads that I've ever intentionally clicked on. They were relevant to the content on the page and not annoying. Now Google tries to target ads to me, rather than to what I'm interested in right now (i.e. the content of the page) and generally does a poor job.
Now, I don't block ads, but I do block (known) trackers and I do block Flash. This ends up blocking a lot of the more obnoxious ads, but I still see the less-intrusive ones.
sudo mod me up