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posted by martyb on Sunday May 31 2015, @12:17PM   Printer-friendly
from the cable-TV-started-with-no-ads... dept.

Ad-blocking technology is finally taking off in the general population. In the US 15% of internet users have installed an ad-blocker, but among people born after 1980 the number is closer to 30%.

One American journalism startup thinks they have a business model that doesn't depend on advertising -- Low volume, high-quality, hyper-local investigative reporting intended to appeal to passionate citizens that are especially engaged in their community. Will it work? They claim to be close to achieving their budget targets after just a month of operation.

The startup is in Tulsa, about as far away as you can get from the stereotypical centers of innovation and journalism like Silicon Valley and New York City. Is the mainstream of internet development so addicted to advertising and Big Data profiling that they are unable to see opportunities that exist outside of their filter bubble?


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  • (Score: 2) by ngarrang on Sunday May 31 2015, @07:17PM

    by ngarrang (896) on Sunday May 31 2015, @07:17PM (#190466) Journal

    I would not call them 'morons'. On the contrary, I think the advertisers are just trying to use intelligence based on studies. They learned that if you stuck with Google's unobtrusive non-glitzy ads, that people did not see them. And if people are not seeing them, they are not selling. That is when they went interstitial, pop-under and pop-over to make sure your attention would be grabbed? Moronic? No. Evil? Yes. But that is the what you get for not subscribing with real cash to each and every web site. They have to make money somehow.

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  • (Score: 2) by mcgrew on Monday June 01 2015, @04:09PM

    by mcgrew (701) <publish@mcgrewbooks.com> on Monday June 01 2015, @04:09PM (#190752) Homepage Journal

    I'm not likely to buy something from someone who has just pissed me off.

    --
    mcgrewbooks.com mcgrew.info nooze.org