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Ad-blocking technology is finally taking off in the general population. In the US 15% of internet users have installed an ad-blocker, but among people born after 1980 the number is closer to 30%.
One American journalism startup thinks they have a business model that doesn't depend on advertising -- Low volume, high-quality, hyper-local investigative reporting intended to appeal to passionate citizens that are especially engaged in their community. Will it work? They claim to be close to achieving their budget targets after just a month of operation.
The startup is in Tulsa, about as far away as you can get from the stereotypical centers of innovation and journalism like Silicon Valley and New York City. Is the mainstream of internet development so addicted to advertising and Big Data profiling that they are unable to see opportunities that exist outside of their filter bubble?
Original Submission
(Score: 2) by looorg on Sunday May 31 2015, @08:04PM
What I find interesting is that they are aware that their viewers are blocking ads. I'm seeming more and more of those "We see that you are blocking our ads ..."-messages followed by a plea to unblock just them so that they can provide you with some free quality content. Those are not yet as annoying as ads but I figure it's only a matter of time.