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Moscow's Don Giulio Salumeria promises "small islands of warm and sunny Italy," offering authentic Italian prosciutto, ricotta, mozzarella and tiramisu for sale in the cold lands of Russia.
Fat lot of good any of it will do Muscovites, given that Russia has banned food imports from the European Union and the US. It's not that Don Giulio can't figure out how to import it, but the shop sure can't advertise those delicious imported foods.
So what's a well-stocked salumeria to do? Pay an ad company to rig billboards with facial recognition that's been tweaked to spot the official symbols and logos on the uniforms worn by Russian police, that's what.
As Adweek reports, an ad agency called The 23 created an outdoor ad that could apparently spot police uniforms. As police approached the ad, as you can see in this YouTube video, the billboard would switch from advertising a nice, fat wedge of Don Giulio Salumeria's imported cheese, rolling over instead to an ad for a nice, completely non-contraband Matryoshka doll shop.
[Also Covered By]: https://www.schneier.com/blog/archives/2015/06/smart_billboard.html
Original Submission
(Score: 0) by Anonymous Coward on Saturday June 06 2015, @11:38AM
I know in the US at least, WRT more than one business model, have ruled that the ultimate beneficiary (the company or product being advertised) is held accountable during marketing. This was to close the loop hole of having foreign companies doing the marketing (Philippine call centers) to remain out of jurisdiction and beyond the rules, thus eliminating those risks for US businesses ultimately selling the product.
Ah, so you could set up some robo-spamming thing overseas to make your competitor look bad?