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posted by martyb on Saturday June 13 2015, @10:12PM   Printer-friendly
from the clearly-a-good-reflection-on-you dept.

Transparent and reflective displays might look cool, but in terms of the home, their applications are limited. However, bricks and mortar shops looking for some technological wizardry to get shoppers through the door are a different proposition. So it should come as no surprise that Samsung chose this week's Retail Asia Expo 2015 in Hong Kong to unveil the first commercial use of its Mirror and Transparent OLEDs.

Transparent and reflective displays aren't new, with Samsung rolling out the first mass produced transparent LCD panels in 2011 and Philips' HomeLab R&D outfit unveiling its LCD Mirror TV in 2004, the latest evolution of which Philips still sells under its Reflex Mirror TV line, primarily targeted at hotels. But just like conventional TVs, reflective and transparent OLEDs promise superior performance to their LCD forebears.

Samsung Display claims its Mirror OLED panel boasts a reflectance level of greater than 75 percent and outdoes the reflectance of competitor Mirror LCDs by at least 50 percent. It also offers color gamut of over 100 percent of NTSC compared to around 70 percent of NTSC for Mirror LCDs, and a contrast ratio of over 100,000:1 compared to 4,000:1. Response rate is also faster at under 1 ms compared to 8 ms. Additionally, OLED doesn't require any ambient backlight as is the case with LCDs.

Cool to have this built in as interactive display cases.


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  • (Score: 1) by anubi on Monday June 15 2015, @07:48AM

    by anubi (2828) on Monday June 15 2015, @07:48AM (#196387) Journal

    Tell me about it...

    I got pulled into a *cough* jewelry store *cough* over a reflective cutout that looked like a pretty salesclerk.

    I have no intention whatsoever of buying any jewelry - as I do not have a wife or girlfriend. But it did fool me as I thought it was a hologram.

    When I went to investigate it, I finally discovered it was just reflective material- maybe cut from an old projection screen, and the old-school LCD projector was mounted in the ceiling in front of it.

    The little gizmo did get me into the store.

    However, my interest was in the technology, not the pricey diamond tennis bracelets they were hawking.

    Merchants like eye-catchers. I had an old HDD I retired, and just had to take it apart. Sure looked pretty inside. It had a little three phase motor that spun the disk. A little bit of rewiring and the thing would run off a CMOS counter and some gating logic and rotate about 1RPM ( think second hand on a watch ) running off a 5 volt wall wart or four D cells.

    I reassembled the thingie as a piece of "kinetic art" and gave it to a friend who retails high end watches. He could place a watch on the platter so it would rotate in the window, looking all high-tech. I left the original circuit board in place for the artistic look of it, but it was no longer functional, and of course I had removed the head assemblies.

    People often stop to see anything the haven't seen before, and a lot of people have never seen the innards of a disk drive up close, albeit they probably have seen short clips of it in movie shots.

    --
    "Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]