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An article on the Nieman Foundation's website looks at the success that Montreal's La Presse has had in moving a daily newspaper from paper to an ambitious tablet focused publishing model. As far as I know they represent one of very few successful newspaper transitions from dead tree publishing, and several other papers are planning to adopt their platform.
- La Presse has found that the product works best on tablets six inches and larger, though they're working on a "phablet" version.
- Content is free at La Presse - no paywall - and they're finding the readership is more than enough to make a buck.
- The tablet format is delivering a much higher CPM (cost per thousand readers) than print, desktop, and phone versions.
- La Presse made a big increase in staff for the launch of the new platform.
- Perhaps not surprisingly, the tablet edition does skew towards younger readers in their twenties and thirties, but it is also attracting people who weren't previously reading the paper.
- Although it's expected that daily print publication is nearing an end, the big, advertising stuffed weekend paper is still likely to survive.
And, for those keeping score, "heavy users of digital newspaper news skew heavily to Apple products, and, here, La Presse+ is no different. More than 80 percent of the product's "opens" and of the time spent using it, come from the iPad."
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Newspaper Success in a Digital Age
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The last time I saw him he was walking down Lover's Lane holding his own hand.
-- Fred Allen
(Score: 5, Interesting) by Snotnose on Sunday June 21 2015, @04:36AM
First, the metro-ization of the news. I want to see a list of headlines, with possibly a sentence or two summarizing the story. A year or two back they all started having big pictures with a skimpy headline. Information content went way down, page load times went way up, I quit visiting a couple news sites over that (cough msnbc cough).
Second, pay some attention to your links. Some sites keep a link at the top for days at a time, or will have several different headlines for the same story (Yahoo, I'm looking at you). If you can't pay some intern to weed through your auto-generated links, why should I waste time weeding through them?
Finally, if you're going to have a 'local' link, don't make it all about the local elementary school's upcoming bake sale. I live in a suburb of San Diego, yet whenever I hit the 'local' link I either get "no local news available", or I get a bunch of stuff, nothing at all relating to either San Diego or San Diego county.
Google news does an OK job, and they're the best of the bunch. BBC loses as it's Europe centric, although it's my second choice when looking for news. OTOH, the BBC is Europe centric, so when I do read a story I get a completely different viewpoint.
When the dust settled America realized it was saved by a porn star.
(Score: 2) by Snotnose on Sunday June 21 2015, @04:39AM
To reply to my own post I should add I'm 56, still subscribe to the local rag (have since I was 18), and read online news on a Win 8.1 laptop.
When the dust settled America realized it was saved by a porn star.