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Newspaper Success in a Digital Age

posted by cmn32480 on Sunday June 21 2015, @03:30AM   Printer-friendly
from the love-me-some-dead-trees dept.

Appalbarry writes:

An article on the Nieman Foundation's website looks at the success that Montreal's La Presse has had in moving a daily newspaper from paper to an ambitious tablet focused publishing model. As far as I know they represent one of very few successful newspaper transitions from dead tree publishing, and several other papers are planning to adopt their platform.

  • La Presse has found that the product works best on tablets six inches and larger, though they're working on a "phablet" version.
  • Content is free at La Presse - no paywall - and they're finding the readership is more than enough to make a buck.
  • The tablet format is delivering a much higher CPM (cost per thousand readers) than print, desktop, and phone versions.
  • La Presse made a big increase in staff for the launch of the new platform.
  • Perhaps not surprisingly, the tablet edition does skew towards younger readers in their twenties and thirties, but it is also attracting people who weren't previously reading the paper.
  • Although it's expected that daily print publication is nearing an end, the big, advertising stuffed weekend paper is still likely to survive.

And, for those keeping score, "heavy users of digital newspaper news skew heavily to Apple products, and, here, La Presse+ is no different. More than 80 percent of the product's "opens" and of the time spent using it, come from the iPad."

Original Submission

 
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  • (Score: 2) by frojack on Sunday June 21 2015, @05:00AM

    by frojack (1554) on Sunday June 21 2015, @05:00AM (#198950) Journal

    The paper must have known this was going to show up on SoylentNews, they rushed a Poutine [lapresse.ca] story to the front page.

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  • (Score: 0) by Anonymous Coward on Sunday June 21 2015, @06:45AM

    by Anonymous Coward on Sunday June 21 2015, @06:45AM (#198968)

    Born and raised in Montreal, I'd never heard of poutine until I moved to Toronto in the '80s. The funny thing is, most people seem to think this is an old and very popular food going back a long time in Quebec. It had a very small following for a long time and exploded in popularity in the '80s. I've never had the stuff; personally I think it sounds disgusting. When I was in high school, OTOH, the dish of choice was fries with gravy - no cheese. Never ate that either. When very young, I lived down the street from the original Chalet BBQ - those fries with nothing (ok, salt... maybe a hint of vinegar) was a childhood treat - plus the chance of seeing Jean Béliveau, Dickie Moore, Stan Makita or one of the other hockey players that visited the restaurant on occasion.