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Tesla is Finally Building an SUV — and They Want it to Appeal to Women

posted by cmn32480 on Tuesday June 23 2015, @08:40PM   Printer-friendly
from the how-many-cup-holders-does-it-have dept.

Phoenix666 writes:

Business Insider:

According to the Washington Post, Tesla CEO Elon Musk has said in the past that the Model S is "a little too guy centric." It's an issue that the company is actively trying to correct with X, a vehicle that's expected to cost between $50,000-$70,000.

And it seems to be working, with more than half of the pre-orders for the Model X coming from women.

That's certainly a good thing. In 2014, women account for 40% of the nearly 17 million cars and trucks sold the US, the Washington Post reported. For crossover SUVs, that number is closer to 50%.

Do EVs really have gender specific appeal?

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  • (Score: 3, Informative) by e_armadillo on Tuesday June 23 2015, @10:09PM

    by e_armadillo (3695) on Tuesday June 23 2015, @10:09PM (#200122)

    Yes the fact that it targets women may be relatively new information, but the Model X was announced in 2013 and they were supposed to deliver by the end of 2014:

    https://en.wikipedia.org/wiki/Tesla_Model_X [wikipedia.org]

    So, maybe the title should be "finally delivering"? But that wouldn't work because delivery date(s) are still up in the air.

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  • (Score: 1) by DECbot on Tuesday June 23 2015, @11:03PM

    by DECbot (832) on Tuesday June 23 2015, @11:03PM (#200137) Journal

    If they're delivering, then they're shipping the hand built cars. The model X line is still under construction, though they're starting to step parts through some of the more completed sections of the line for teaching/validation.

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