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Tesla is Finally Building an SUV — and They Want it to Appeal to Women

posted by cmn32480 on Tuesday June 23 2015, @08:40PM   Printer-friendly
from the how-many-cup-holders-does-it-have dept.

Phoenix666 writes:

Business Insider:

According to the Washington Post, Tesla CEO Elon Musk has said in the past that the Model S is "a little too guy centric." It's an issue that the company is actively trying to correct with X, a vehicle that's expected to cost between $50,000-$70,000.

And it seems to be working, with more than half of the pre-orders for the Model X coming from women.

That's certainly a good thing. In 2014, women account for 40% of the nearly 17 million cars and trucks sold the US, the Washington Post reported. For crossover SUVs, that number is closer to 50%.

Do EVs really have gender specific appeal?

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  • (Score: 3, Interesting) by jcross on Tuesday June 23 2015, @10:35PM

    by jcross (4009) on Tuesday June 23 2015, @10:35PM (#200130)

    I'm guessing that when Tesla builds one, it actually will be safer than your average minivan. Just at a guess, the batteries on the bottom will drop the center of gravity and reduce rollover risk, and the frame will be built to survive being turned upside down and dropped a good distance.

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