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Tesla is Finally Building an SUV — and They Want it to Appeal to Women

posted by cmn32480 on Tuesday June 23 2015, @08:40PM   Printer-friendly
from the how-many-cup-holders-does-it-have dept.

Phoenix666 writes:

Business Insider:

According to the Washington Post, Tesla CEO Elon Musk has said in the past that the Model S is "a little too guy centric." It's an issue that the company is actively trying to correct with X, a vehicle that's expected to cost between $50,000-$70,000.

And it seems to be working, with more than half of the pre-orders for the Model X coming from women.

That's certainly a good thing. In 2014, women account for 40% of the nearly 17 million cars and trucks sold the US, the Washington Post reported. For crossover SUVs, that number is closer to 50%.

Do EVs really have gender specific appeal?

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  • (Score: 2, Disagree) by m2o2r2g2 on Wednesday June 24 2015, @01:50AM

    by m2o2r2g2 (3673) on Wednesday June 24 2015, @01:50AM (#200197)

    Women only account for 40% of car sales... It must be because our male dominated society is actively preventing women for owning an equal number of cars!!!
    I hereby propose that our government should mandate subsidies for women buying cars, and men must be prevented from otherwise buying a car if it is found a woman is also interested in it, regardless of which party is making the better offer.

    /sarcasm

    Seriously, why is this even an article, apart from the clickbait women vs men angle... "company realises it can increase sales by targeting a wider audience and decides to do so. News at 11."

    I don't want this site becoming another "that other site"

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  • (Score: 2) by MostCynical on Wednesday June 24 2015, @02:33AM

    by MostCynical (2589) on Wednesday June 24 2015, @02:33AM (#200205) Journal

    Maybe only 40% (of direct sales? Citation needed), but apparently 80% of buying decisions:

    http://www.forbes.com/sites/sarwantsingh/2014/05/23/women-in-cars-overtaking-men-on-the-fast-lane/ [forbes.com]

    So only 20% of cars are bought by men without a woman making "suggestions".. Wonder if that includes "yes, you can have the F350, but only if you remodel the house/paint the house/take me on holiday"?

    --
    "I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex

  • (Score: 0) by Anonymous Coward on Wednesday June 24 2015, @04:48AM

    by Anonymous Coward on Wednesday June 24 2015, @04:48AM (#200228)

    Women only account for 40% of car sales... It must be because our male dominated society is actively preventing women for owning an equal number of cars!!!

    Considering they've got ¾ the income of men, that seems about right.

    Oh, you thought you were being clever!!!