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Ford doesn't think everyone needs to own a Ford, but it still wants non-car-owners to drive them. The company said this week that it will be testing a car-sharing pilot program to learn about how willing Ford owners are to share their vehicles. As part of the program, people who buy their cars through the company's credit arm, Ford Credit, will be invited to offset their monthly payments by allowing drivers to rent their cars by the hour. The company also launched an in-house car-sharing program in London.
The pilot program in the US will take place through Getaround—an existing mobile platform that lets users list their cars and rent them out to pre-screened drivers. Getaround already operates in California in Berkeley, Oakland, San Francisco, as well as Portland, Oregon; and Washington, DC. Ford's pilot program, called "Peer-2-Peer Car Sharing," will also take the program to Chicago, where Getaround has yet to launch, and to London through a car-sharing service called easyCar Club.
Ford will reach out to 14,000 US car owners who financed their Fords on credit, asking they if they'd like to participate in the program. It will do the same for 12,000 such customers in London.
Predictions on how private-car sharing will play out? However it does, Ford seems to have been ahead of other American car manufacturers with its integration of information technology.
Original Submission
(Score: 2) by wonkey_monkey on Friday June 26 2015, @03:26PM
Ford Embraces a World Where not Everyone Owns a Car
I'd embrace a world where not Everyone Applies Arbitrary Capitalisation to Headlines.
I know, I've ranted about this before, and frankly it caused far more excitement and discussion than I expected.
But anyway, to summarise, title case never conveys any useful information and can sometimes do just the opposite by introducing ambiguity. And sometimes it just looks plain weird, as with this one.
systemd is Roko's Basilisk
(Score: 2) by takyon on Friday June 26 2015, @03:56PM
My extension has had a title case button for a couple of weeks now. It produced this:
" in Pilot Programs, Ford Embraces a World Where Not Everyone Owns a Car"
It lowercased 'in' because of the leading space. I should fix that.
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by Phoenix666 on Friday June 26 2015, @07:35PM
That was the one section of English grammar that never took: capitalization. This is the first time it has ever been an issue. Well, I installed the firefox plugin to handle it. We'll see how it does.
Washington DC delenda est.