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posted by n1 on Tuesday June 30 2015, @04:00AM   Printer-friendly
from the project-map dept.

TechCrunch reports that Uber is acquiring imaging/mapping assets and talent from Microsoft's Bing search engine division:

Uber will acquire assets from Microsoft Bing, including roughly 100 employees focused on the product's image collection activities. In short, Uber is absorbing data-collection engineers from Microsoft to bolster its own mapping work. The companies confirmed the transaction with TechCrunch, but each declined to name the terms of the agreement. Microsoft handing Uber part of its operating expenses is minor, given the financial scale of the firms. The technology transfer is far more interesting.

The move also underscores Uber's ambition. A firm doesn't hire 100 specific-focus engineers in a single move if it doesn't have large product aspirations. The new Uber kids are the folks who worked to get image data into Bing, meaning that the search engine's 3D, aerial and street footage is in large part their doing. You can therefore start to presume what Uber has in mind.

The deal continues a recent Uber splurge on mapping technology:

Although most Uber services rely on digital maps, much of its interest in mapping is focused on how to improve its carpooling service, UberPool. While Uber relies heavily on mapping technology from Apple, Baidu and especially Google, the company has taken strides to bring as much mapping expertise in-house as possible.

In March, Uber acquired deCarta, a mapping technology start-up. Uber has also aggressively pursued mapping engineering talent throughout Silicon Valley. And for months, Uber has been avidly competing to buy Nokia Here, the mapping division of the Finnish technology giant, in a deal that could be valued at up to $4 billion, according to several people with direct knowledge of the matter. A small number of bidders are still circling Nokia's business, according to these people, who spoke on condition of anonymity because the negotiations were not public.

In other news, two Uber managers were arrested in France and questioned over the firm's ongoing "illicit activity," following protests by taxi drivers and the ban of UberPOP by France's interior minister.


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  • (Score: 2) by bootsy on Tuesday June 30 2015, @08:16AM

    by bootsy (3440) on Tuesday June 30 2015, @08:16AM (#203235)

    I can't believe I am typing this but I have to admit the Bing MAPS API for use in .Net GUIs is really very good. Most large corporations already have a site wide MS License so they can plug it into their applications at no cost ( yes terms can change but as far as commercial software licenses go it is just mildy evil ).

    We wrote an in house application that allowed you to zoom in on a map of the US and graphically view mortgage arrears and default rates. It worked brilliantly, was very intuitve and fast. Bing Maps was really good, okay it lacked the street view killer feature of Google but when you used it MS actually lost money on it.

    Bing Maps is a decent bit of software and data that is losing MS money in its fight with Google. I can see why the would wish to divulge it to a non search based company.

    Disclaimer: I stopped using Google a while back when I started to not get the same results as other people. I used Bing for a few years and MS lost money each time I used it. I now mainly use duck duck go.

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