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Hot on the heels of Microsoft handing over Bing imaging assets and employees to Uber, AOL has announced a partnership and deal that will see it take over sales and management of online advertisements on Microsoft Web properties:
The deal, which was announced on Monday (US time), will see AOL take over ads for such sites as MSN Homepage, Outlook.com, Skype, Xbox, and ads in apps. Markets affected include the US, UK, Canada, Brazil, France, Germany, Italy, Japan, and Spain. "The arrangement will improve ad campaign efficiency and effectiveness through the delivery of scaled premium inventory across display, video and mobile, and enables marketers to deeply target premium audiences globally in key verticals, including autos, entertainment, health & fitness, lifestyle, money, news, sports, travel, and weather," AOL gushed in a canned statement.
The partnership also includes a new ten-year arrangement in which the AOL portal will switch its search engine to Bing from January 1, 2016, while AOL will sell and manage ads both on its own search site and on Microsoft's. "This deal is further evidence of the quality of Bing results and the performance of the Bing Ads marketplace," Microsoft corporate veep Rik van der Kooi said in a statement. "And we will continue our focus on delivering world class consumer services and content and look forward to partnering with AOL to market them."
Online ads have never been a massive business for Microsoft. Compared to its rival Google, which earns in excess of 90 per cent of its revenue from its various ad businesses, Microsoft tucks its online ad sales into its "Devices and Consumer Other" reporting segment, which itself accounts for only about a tenth of the software giant's revenue.
Original Submission
(Score: 3, Funny) by AnonTechie on Tuesday June 30 2015, @12:44PM
So, is AOL going to, once again, start sending CDs (or DVDs) with Microsoft ad campaigns ?
Albert Einstein - "Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."
(Score: 1, Funny) by Anonymous Coward on Tuesday June 30 2015, @01:05PM
AOL could return the USPS to profitability and halt global warming by carpeting the earth with DVDs shiny side up.
(Score: 2) by GungnirSniper on Tuesday June 30 2015, @01:28PM
Only for AOL Broadband powered by its new corporate overlord, Verizon. Take that, Time-Warner.
Tips for better submissions to help our site grow. [soylentnews.org]
(Score: 2) by M. Baranczak on Tuesday June 30 2015, @02:03PM
(Score: 0) by Anonymous Coward on Tuesday June 30 2015, @02:08PM
Certificate of Deposit. Now get off my lawn.
(Score: 2, Touché) by bryan on Tuesday June 30 2015, @07:13PM
No, no. This is an article about Microsoft. Therefore, "CD" stands for Cease and desist [wikipedia.org].
(Score: 2) by Gaaark on Tuesday June 30 2015, @08:28PM
No, no. This is an article about Microsoft..... C*ck and douche, etc.
Typing on a tablet, switching keyboards is too much trouble.
--- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---
(Score: 0) by Anonymous Coward on Wednesday July 01 2015, @08:46AM
What does C*ck mean? I can't understand, because it's obscured.