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Bubble Wrap That You Can't Pop

posted by janrinok on Friday July 03 2015, @07:03PM   Printer-friendly
from the where's-the-fun-in-that? dept.

takyon writes:

Sealed Air Corp., the original seller of Bubble Wrap since 1960, is introducing a new version of its signature product:

Dubbed iBubble Wrap, the new packaging is sold in flat plastic sheets that the shipper fills with air using a custom-made pump. The inflated bubbles look much like traditional Bubble Wrap, with one key difference: They don't burst when pressure is applied.

Charlotte N.C.-based Sealed Air is betting iBubble Wrap will appeal to space-conscious online retailers who are driving swift growth in the global packaging business, even as fans are disappointed by the lack of pop. Traditional Bubble Wrap ships in giant, pre-inflated rolls, taking up precious room in delivery trucks and on customers' warehouse floors. One roll of the new iBubble Wrap uses roughly one-fiftieth as much space before it's inflated.

Though an afterthought for consumers, protective packaging is big business: World-wide sales hit $20 billion in 2013, the most recent data available, according to Freedonia Group, a research firm. An increasing number of products and components are shipped around the world as manufacturing has become more global. Retailers like Amazon.com Inc. and Target Corp. are constantly experimenting with new types of packaging as they look for ways to undercut rivals to offer cheaper, faster shipping, all while ensuring products reach their destinations unscathed.

Original Submission

 
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  • (Score: 2, Funny) by rliegh on Friday July 03 2015, @07:15PM

    by rliegh (205) on Friday July 03 2015, @07:15PM (#204822)

    Sounds like some sort of hellish creation to me!

    --
    I just tell 'em the truth and they think it's trolling!
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  • (Score: 5, Funny) by M. Baranczak on Friday July 03 2015, @07:23PM

    by M. Baranczak (1673) on Friday July 03 2015, @07:23PM (#204826)
    What's next? Alcohol-free beer?

    • (Score: 1) by deadstick on Friday July 03 2015, @10:48PM

      by deadstick (5110) on Friday July 03 2015, @10:48PM (#204865)

      Well, it could be worse...they could have invented odorless farts.

  • (Score: 1) by J.J. Dane on Saturday July 04 2015, @06:42AM

    by J.J. Dane (402) on Saturday July 04 2015, @06:42AM (#204951)

    If ever a product was specifically designed to make people go postal I'd say this was it...

  • (Score: 0) by Anonymous Coward on Saturday July 04 2015, @02:53PM

    by Anonymous Coward on Saturday July 04 2015, @02:53PM (#205024)
    Yeah whether gays are allowed to marry or not doesn't affect my traditions, customs and way of life. This on the other hand is sacrilege!

    Bubble wrap that doesn't pop is an abomination!

  • (Score: 2) by DeathMonkey on Monday July 06 2015, @07:27PM

    by DeathMonkey (1380) on Monday July 06 2015, @07:27PM (#205799) Journal

    It's a Tension Sheet for that guy you don't really want around anymore.