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Sealed Air Corp., the original seller of Bubble Wrap since 1960, is introducing a new version of its signature product:
Dubbed iBubble Wrap, the new packaging is sold in flat plastic sheets that the shipper fills with air using a custom-made pump. The inflated bubbles look much like traditional Bubble Wrap, with one key difference: They don't burst when pressure is applied.
Charlotte N.C.-based Sealed Air is betting iBubble Wrap will appeal to space-conscious online retailers who are driving swift growth in the global packaging business, even as fans are disappointed by the lack of pop. Traditional Bubble Wrap ships in giant, pre-inflated rolls, taking up precious room in delivery trucks and on customers' warehouse floors. One roll of the new iBubble Wrap uses roughly one-fiftieth as much space before it's inflated.
Though an afterthought for consumers, protective packaging is big business: World-wide sales hit $20 billion in 2013, the most recent data available, according to Freedonia Group, a research firm. An increasing number of products and components are shipped around the world as manufacturing has become more global. Retailers like Amazon.com Inc. and Target Corp. are constantly experimenting with new types of packaging as they look for ways to undercut rivals to offer cheaper, faster shipping, all while ensuring products reach their destinations unscathed.
Original Submission
(Score: 3, Interesting) by anubi on Saturday July 04 2015, @06:59AM
I never did understand why plastic popcorn packing material came to be when the real stuff is so cheap and completely bio degradable.
No one said it had to be salted and buttered. That would make a mess.
If you wanted to make your yard a total treat for the birds, you could just spread out the stuff your stuff came packed in. Use it as mulch. And if you did not want to mess with it, it would not make a eternal mess in the landfill. Sounds like a great thing to throw at the bride and groom at weddings as well.
Why does it have to come out of a plastics factory to be considered appropriate? It seems so commercialized, like its not a "gift" unless it comes in a box with a high-falutin business name on it.
Boy, have we ever been brainwashed...
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]
(Score: 3, Informative) by damnbunni on Saturday July 04 2015, @10:25AM
Because plastic packing peanuts don't attract rats.