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posted by janrinok on Friday July 03 2015, @07:03PM   Printer-friendly
from the where's-the-fun-in-that? dept.

Sealed Air Corp., the original seller of Bubble Wrap since 1960, is introducing a new version of its signature product:

Dubbed iBubble Wrap, the new packaging is sold in flat plastic sheets that the shipper fills with air using a custom-made pump. The inflated bubbles look much like traditional Bubble Wrap, with one key difference: They don't burst when pressure is applied.

Charlotte N.C.-based Sealed Air is betting iBubble Wrap will appeal to space-conscious online retailers who are driving swift growth in the global packaging business, even as fans are disappointed by the lack of pop. Traditional Bubble Wrap ships in giant, pre-inflated rolls, taking up precious room in delivery trucks and on customers' warehouse floors. One roll of the new iBubble Wrap uses roughly one-fiftieth as much space before it's inflated.

Though an afterthought for consumers, protective packaging is big business: World-wide sales hit $20 billion in 2013, the most recent data available, according to Freedonia Group, a research firm. An increasing number of products and components are shipped around the world as manufacturing has become more global. Retailers like Amazon.com Inc. and Target Corp. are constantly experimenting with new types of packaging as they look for ways to undercut rivals to offer cheaper, faster shipping, all while ensuring products reach their destinations unscathed.


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  • (Score: 0) by Anonymous Coward on Saturday July 04 2015, @01:45PM

    by Anonymous Coward on Saturday July 04 2015, @01:45PM (#205012)

    That is all.

    -- gewg_

  • (Score: 0) by Anonymous Coward on Saturday July 04 2015, @05:16PM

    by Anonymous Coward on Saturday July 04 2015, @05:16PM (#205063)

    It would be good if The Powers That Be would identify the IP address of this fraudster|copycat and block that.

    -- gewg_

    • (Score: 0) by Anonymous Coward on Monday July 06 2015, @11:27PM

      by Anonymous Coward on Monday July 06 2015, @11:27PM (#205888)

      Or, you could just log in...

      • (Score: 0) by Anonymous Coward on Tuesday July 07 2015, @07:15PM

        by Anonymous Coward on Tuesday July 07 2015, @07:15PM (#206198)

        ...or you could act honorably and stop condoning dishonest behavior.

        -- gewg_