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posted by janrinok on Friday July 03 2015, @07:03PM   Printer-friendly
from the where's-the-fun-in-that? dept.

Sealed Air Corp., the original seller of Bubble Wrap since 1960, is introducing a new version of its signature product:

Dubbed iBubble Wrap, the new packaging is sold in flat plastic sheets that the shipper fills with air using a custom-made pump. The inflated bubbles look much like traditional Bubble Wrap, with one key difference: They don't burst when pressure is applied.

Charlotte N.C.-based Sealed Air is betting iBubble Wrap will appeal to space-conscious online retailers who are driving swift growth in the global packaging business, even as fans are disappointed by the lack of pop. Traditional Bubble Wrap ships in giant, pre-inflated rolls, taking up precious room in delivery trucks and on customers' warehouse floors. One roll of the new iBubble Wrap uses roughly one-fiftieth as much space before it's inflated.

Though an afterthought for consumers, protective packaging is big business: World-wide sales hit $20 billion in 2013, the most recent data available, according to Freedonia Group, a research firm. An increasing number of products and components are shipped around the world as manufacturing has become more global. Retailers like Amazon.com Inc. and Target Corp. are constantly experimenting with new types of packaging as they look for ways to undercut rivals to offer cheaper, faster shipping, all while ensuring products reach their destinations unscathed.


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  • (Score: 2) by meisterister on Saturday July 04 2015, @05:45PM

    by meisterister (949) on Saturday July 04 2015, @05:45PM (#205067) Journal

    It's still around. Believe me >:(

    My workplace got a shipment of some used G5 servers a while back and the foam was so thick that it took me an embarrassingly long time time to pry them out.

    --
    (May or may not have been) Posted from my K6-2, Athlon XP, or Pentium I/II/III.
    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

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