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Windows Phone isn’t going away.
You might think it was doomed, following Microsoft’s reorganization of its phone business just days ago, especially after Microsoft wrote down the value of the business. Microsoft CEO Satya Nadella put those fears to rest, however, in an interview with ZDNet’s Mary Jo Foley.
Nadella has emphasized, time and again, that his goal is for Microsoft to establish new product categories that partners can build upon. In the phone business, however, partners haven’t followed Microsoft’s lead.
Nadella seems to be fine with that. “If there are a lot of OEMs, we’ll have one strategy. If there are no OEMs, we’ll have one strategy,” Nadella said of Windows Phone's future. Microsoft seems content to go it alone, or if a hardware partner like HTC or Samsung commits to the platform, that’s fine too.
Nadella has previously characterized Windows 10 as an operating system that straddles multiple hardware platforms: the desktop PC, the notebook, the tablet, the phone, the Surface Hub, HoloLens, and the Xbox. The market hasn't really bought this story so far, at least where Windows phones are concerned.
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Still, we now know this: Microsoft’s in phones for the long haul. And that’s reassuring both to fans of the platform and to those who are keeping an eye on Microsoft’s long-term vision for Windows 10.
Original Submission
(Score: 0, Insightful) by Anonymous Coward on Wednesday July 15 2015, @08:55PM
If there needs to be competition it should be from someone more competent than Micro$hit.
(Score: 2) by Tork on Wednesday July 15 2015, @09:17PM
🏳️🌈 Proud Ally 🏳️🌈
(Score: 0, Insightful) by Anonymous Coward on Wednesday July 15 2015, @09:23PM
I'd rather see Sailfish or something like it succeed more than another pile of proprietary shit from Micro$hit.
(Score: 3, Insightful) by Tork on Wednesday July 15 2015, @09:29PM
🏳️🌈 Proud Ally 🏳️🌈
(Score: 1, Insightful) by Anonymous Coward on Thursday July 16 2015, @12:58AM
Yes, they are lacking certain resources (such as cash, reputation, market penetration, etc) but Microsoft has all of those things and it's not helping them at all.
(Score: 2) by Tork on Thursday July 16 2015, @01:17AM
🏳️🌈 Proud Ally 🏳️🌈
(Score: 2) by dyingtolive on Wednesday July 15 2015, @09:18PM
Who would be the ones with the magical combination of technical background, legal muscle, and the pocketful of cash to throw at R&D for years to make it happen?
Frankly, I'm not surprised by the news. The MS Windows 10 presentation from earlier this year had a solid chunk of it dedicated to "and here's how this integrates with your MS phone, and it's all because of ONENOTE(did we mention ONENOTE?!)." I didn't watch the whole thing, because I'm not that excited about MS crap, but it's clear that they're putting a good number of the chips in on this. It would be silly to toss it all out after that.
Don't blame me, I voted for moose wang!
(Score: 0) by Anonymous Coward on Wednesday July 15 2015, @09:21PM
It would be silly to toss it all out after that.
And yet they tossed away Windows Mobile back when it had like 10x the market share that Windows Phone does now.
(Score: 2) by dyingtolive on Wednesday July 15 2015, @09:26PM
Hey, everyone makes mistakes. I do it all the time. It sucks and it's painful, and I try to learn from them and not repeat them, because sometimes they're painful.
I guess we'll have to see if MS does the same.
Don't blame me, I voted for moose wang!