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posted by janrinok on Wednesday July 15 2015, @07:57PM   Printer-friendly
from the who-wants-to-rule-the-world? dept.

Windows Phone isn’t going away.

You might think it was doomed, following Microsoft’s reorganization of its phone business just days ago, especially after Microsoft wrote down the value of the business. Microsoft CEO Satya Nadella put those fears to rest, however, in an interview with ZDNet’s Mary Jo Foley.

Nadella has emphasized, time and again, that his goal is for Microsoft to establish new product categories that partners can build upon. In the phone business, however, partners haven’t followed Microsoft’s lead.

Nadella seems to be fine with that. “If there are a lot of OEMs, we’ll have one strategy. If there are no OEMs, we’ll have one strategy,” Nadella said of Windows Phone's future. Microsoft seems content to go it alone, or if a hardware partner like HTC or Samsung commits to the platform, that’s fine too. 

Nadella has previously characterized Windows 10 as an operating system that straddles multiple hardware platforms: the desktop PC, the notebook, the tablet, the phone, the Surface Hub, HoloLens, and the Xbox. The market hasn't really bought this story so far, at least where Windows phones are concerned.

[...]

Still, we now know this: Microsoft’s in phones for the long haul. And that’s reassuring both to fans of the platform and to those who are keeping an eye on Microsoft’s long-term vision for Windows 10.


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  • (Score: 2) by WillR on Wednesday July 15 2015, @09:19PM

    by WillR (2012) on Wednesday July 15 2015, @09:19PM (#209604)

    What I don't see is an overall strategy. What is he trying to accomplish? I gave him time, and the benefit of the doubt having to do things like write off Nokia, but other than firing people, where is he going?

    I think he's making a statement that the Nokia deal was Ballmer's mistake. By writing off the big losses and firing people now, before Windows 10 launches, he's hoping investors and the board will judge him for the success or failure of Win10 rather than for failing to make something useful out of the bones of Nokia.

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