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posted by janrinok on Wednesday July 15 2015, @07:57PM   Printer-friendly
from the who-wants-to-rule-the-world? dept.

Windows Phone isn’t going away.

You might think it was doomed, following Microsoft’s reorganization of its phone business just days ago, especially after Microsoft wrote down the value of the business. Microsoft CEO Satya Nadella put those fears to rest, however, in an interview with ZDNet’s Mary Jo Foley.

Nadella has emphasized, time and again, that his goal is for Microsoft to establish new product categories that partners can build upon. In the phone business, however, partners haven’t followed Microsoft’s lead.

Nadella seems to be fine with that. “If there are a lot of OEMs, we’ll have one strategy. If there are no OEMs, we’ll have one strategy,” Nadella said of Windows Phone's future. Microsoft seems content to go it alone, or if a hardware partner like HTC or Samsung commits to the platform, that’s fine too. 

Nadella has previously characterized Windows 10 as an operating system that straddles multiple hardware platforms: the desktop PC, the notebook, the tablet, the phone, the Surface Hub, HoloLens, and the Xbox. The market hasn't really bought this story so far, at least where Windows phones are concerned.

[...]

Still, we now know this: Microsoft’s in phones for the long haul. And that’s reassuring both to fans of the platform and to those who are keeping an eye on Microsoft’s long-term vision for Windows 10.


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  • (Score: 1, Funny) by Anonymous Coward on Wednesday July 15 2015, @11:08PM

    by Anonymous Coward on Wednesday July 15 2015, @11:08PM (#209667)

    I own a windows phone and have found that the lack of apps is a feature. I want a mostly simple system and with Android there are so many little tiny apps for a single purpose (E.G. Find a train in city X) that I really don't need. I actually like the focus the MS phone gives. That being said, I also tend to do most of my work on a computer and don't live on my phone. If I was to interpret what Microsoft is doing, I would guess they are trying to make it so that the experience is less about have millions of little nearly useless apps and having a smaller group of well written apps on well built hardware. In regards to hardware, I hope they mostly go it alone rather than having the insanity of Android. I actually see Microsoft in the middle of the "Open"Android and the "Closed" iPhone.

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  • (Score: 4, Insightful) by Gaaark on Wednesday July 15 2015, @11:49PM

    by Gaaark (41) on Wednesday July 15 2015, @11:49PM (#209691) Journal

    To paraphrase, Windows phone has few apps, and if they are shitty, oh well.

    Please use Windows phone: MS pays me to shill poo!

    --
    --- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---
  • (Score: 0) by Anonymous Coward on Thursday July 16 2015, @12:09AM

    by Anonymous Coward on Thursday July 16 2015, @12:09AM (#209696)

    So what's your position at Microsoft?

  • (Score: 3, Funny) by arslan on Thursday July 16 2015, @12:58AM

    by arslan (3462) on Thursday July 16 2015, @12:58AM (#209717)

    the lack of apps is a feature

    Hahahahaha... lololol... that made my morning..

  • (Score: 3, Informative) by Grishnakh on Thursday July 16 2015, @01:29AM

    by Grishnakh (2831) on Thursday July 16 2015, @01:29AM (#209733)

    You've got to be kidding: lack of apps is a feature? That's some real spin there.

    If you don't want to install and use some weird little Android app, it's simple: don't! No one is forcing you to load up your phone with a bunch of random apps. But, just like Windows on the desktop has countless weird little apps, everyone has some weird little app they really need or use a lot, even though it's not the same set of apps that other people use. Having it available is what makes the platform useful.

    • (Score: 0) by Anonymous Coward on Thursday July 16 2015, @02:42PM

      by Anonymous Coward on Thursday July 16 2015, @02:42PM (#209948)
      I very much appreciate your point, but I'm thinking in regards to the Paradox of choice (https://en.wikipedia.org/wiki/The_Paradox_of_Choice [wikipedia.org] ). Consider how IOS has 500 apps released a day (http://gamasutra.com/view/news/237811/500_games_launched_per_day_on_iOS_last_year_and_other_digital_sales_facts.php [gamasutra.com] ). I can't sort through all those apps, and to be constantly pestered by various people to 'try this app' is, to me, annoying. So the lack of apps is actually a feature. In comparison to Windows, or even Mac OSX, I don't think all the various little programs were stuffed in one central location. Google might have shown you 3-5 choices, but that is about it. Our discover of a beloved application was organic. This is a very different form of discovery. Psychology suggests that if you don't know you didn't consider all options it is less mentally problematic than if you have a large set of known choices (see problem of choice above). Largely this is because once we have chosen, we become attached to "our" application and form a brand loyalty (https://en.wikipedia.org/wiki/Brand_loyalty [wikipedia.org] ). Regarding others responses, no I am not a Microsoft employee. I don't even work for a Microsoft shop. I'm an ex-dumb phone user who didn't really want to upgrade but was forced into it by my carrier and went with it rather than dealing with the stress of switching carriers. I want something as close to a dumb phone as possible.