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posted by janrinok on Wednesday July 15 2015, @07:57PM   Printer-friendly
from the who-wants-to-rule-the-world? dept.

Windows Phone isn’t going away.

You might think it was doomed, following Microsoft’s reorganization of its phone business just days ago, especially after Microsoft wrote down the value of the business. Microsoft CEO Satya Nadella put those fears to rest, however, in an interview with ZDNet’s Mary Jo Foley.

Nadella has emphasized, time and again, that his goal is for Microsoft to establish new product categories that partners can build upon. In the phone business, however, partners haven’t followed Microsoft’s lead.

Nadella seems to be fine with that. “If there are a lot of OEMs, we’ll have one strategy. If there are no OEMs, we’ll have one strategy,” Nadella said of Windows Phone's future. Microsoft seems content to go it alone, or if a hardware partner like HTC or Samsung commits to the platform, that’s fine too. 

Nadella has previously characterized Windows 10 as an operating system that straddles multiple hardware platforms: the desktop PC, the notebook, the tablet, the phone, the Surface Hub, HoloLens, and the Xbox. The market hasn't really bought this story so far, at least where Windows phones are concerned.

[...]

Still, we now know this: Microsoft’s in phones for the long haul. And that’s reassuring both to fans of the platform and to those who are keeping an eye on Microsoft’s long-term vision for Windows 10.


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  • (Score: 4, Insightful) by Grishnakh on Thursday July 16 2015, @01:25AM

    by Grishnakh (2831) on Thursday July 16 2015, @01:25AM (#209730)

    This is a good point, but personally due to Microsoft's behemoth size in the computing market, I'd rather it not be them to be a big competitor to the other two. If they actually figured out how to make a decent phone that most people wanted, we'd be back to another monopoly with them doing embrace, extend, extinguish in the phone market.

    I'd like to see some good competition too, just not from MS. It's too bad RIM has mostly withered away; they even tried to make their phones compatible with Android apps, but it didn't save them.

    I'm hoping that alternative Android firmwares like CyanogenMod will take off, and create competition that way. As we saw with Windows on the desktop, the availability of 3rd-party apps is what really makes a platform popular, and this is likely one of the big reasons (aside from the butt-ugly UI) that WinPhone has bombed. Developers only want to support so many platforms, and MS made their totally unlike the other two, so no one bothers making any apps for it because it's too much effort for too few users. But alternative Android firmwares don't have this problem.

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