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posted by janrinok on Friday July 17 2015, @04:48AM   Printer-friendly
from the watch-that-is-essential-to-breathing... dept.

You would probably say the same if you were Eric Migicovsky, who runs smartwatch maker Pebble, whose business model involves selling people computers to wear on their bodies.

Even so, Migicovsky's confidence in the wider trend fuelling that business is notable, at a time when despite Apple and Google's moves into the smartwatch market, there is still widespread scepticism about what exactly these devices are for.
...
So, what are smartwatches for? Migicovsky compares the current state of the market with smartphones in 2007, in the early days of iPhone and Android.
...
For smartwatches in 2015, those core use cases appear to be activity-tracking and notifications – 90% of Pebble owners use notifications every day, according to Migicovsky – with watch-face customisation also scoring highly in Pebble's case.

On paper the case for something like Google Glass becoming indispensible seems stronger. Is Pebble right?


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