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posted by janrinok on Sunday July 26 2015, @11:53PM   Printer-friendly
from the let-the-games-begin dept.

Videogame giants will soon be able to manufacture and sell consoles in China, after Beijing said it was lifting a ban first instituted in 2000.

Rules were relaxed in the country in 2014 to allow for the production and sale of "gaming entertainment" in the newly created Shanghai Free Trade Zone.

Now, according to the Wall Street Journal , the country's Ministry of Culture said that foreign and domestic console vendors would soon be able to make and sell their wares in the People's Republic.

It means that the likes of home-grown console manufacturer Eedoo, which is backed by Lenovo, will be competing with Microsoft, Sony and Nintendo.

China's gamers – having adapted to Beijing's attempt to protect its youth from supposedly unhealthy content – are big fans of massively multi-player online role-playing (MMORPG), which work better on PCs than consoles.

That said, the world's biggest videogame makers will no doubt be relishing the opportunity to return to such a potentially huge market.


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  • (Score: 1) by khallow on Monday July 27 2015, @02:42PM

    by khallow (3766) Subscriber Badge on Monday July 27 2015, @02:42PM (#214326) Journal
    I think this is whistling past the graveyard from the developed world press. China is using an approach which has worked for Japan, Taiwan, and South Korea. My take is that China will eventually succeed, then it'll be a market similar in size to the entire existing developed world. The current complaints about robotics is just a face-saving way to deny reality.