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posted by janrinok on Wednesday July 29 2015, @08:31PM   Printer-friendly
from the the-perfect-advert-for-AdBlock dept.

An interesting conspiracy theory on Business Insider:

A Business Insider reader claiming to be a former ad tech executive at a really huge, well-known news publisher then sent me a fascinating email, in which he claimed that ad tech companies deliberately serve ads slowly because everyone makes more money that way.

Basically, his theory is, when a reader clicks to read a story, the page calls for bids from advertisers on the ad space available. This bidding is supposed to take place in a few milliseconds. But, my correspondent says, ad tech companies hold open the bids much, much longer, so more bids come in, driving up the price. Publishers hate this because it makes pages load really slowly, giving readers a terrible experience. But it's hard to stop because everyone — publisher included — is taking a cut of the winning bid. So publishers and ad tech companies actually have an incentive to make pages load slowly.

[...] Generally, other sources in the ad tech business tell us that this is rubbish. But a couple also admitted that there are some shady practices out there, and it is possible for this happen. "In theory he is basically correct. Publishers and the ad networks they work with have pretty effectively gamed each other. Lots of crazy s--- happens," one source told us. "It's a wild world out there and publishers are not generally very technically competent so ad networks get away with a lot."


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  • (Score: 2) by Marand on Wednesday July 29 2015, @10:36PM

    by Marand (1081) on Wednesday July 29 2015, @10:36PM (#215641) Journal

    First post!

    Nope, sorry, someone beat you. Looks like the advertisement loads got you; try adblock next time. :)

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 2) by wonkey_monkey on Thursday July 30 2015, @08:19AM

    by wonkey_monkey (279) on Thursday July 30 2015, @08:19AM (#215797) Homepage
    --
    systemd is Roko's Basilisk