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posted by takyon on Tuesday August 04 2015, @01:00AM   Printer-friendly
from the not-meta dept.

The food replacement Soylent is now hitting 2.0. The new version will come premixed in bottled liquid form instead of powder, though the powdered version will still exist. It will cost $12 per day, as opposed to $9 per day for the powder. The liquid and powder versions will have slightly different compositions.

In other Soylent news (pun intended), Soylent products will now be shipping in two to three days instead of the multi-month waits previously due to overwhelming demand relative to supply.

takyon: Soylent blog post and The Register.


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  • (Score: 5, Interesting) by VLM on Tuesday August 04 2015, @11:54AM

    by VLM (445) on Tuesday August 04 2015, @11:54AM (#217871)

    the target market for this

    Kids without close contact to ancestors. Maybe stereotypical yuppie hipster types who moved across the country away from family to join the new urbanism or WTF.

    There's a popular and strong liquid food replacement industry mostly focused on the elderly and sick. After my grandma had surgery for something or other she didn't weigh enough (admittedly this is incredibly unusual for a modern American) so her doc ordered her to drink this canned "Ensure" meal replacement stuff you've probably walked by crates of it 1000s of times at the drug store or supermarket. There are a zillion competitor brands, of course.

    After she gained weight up to normal, healed from surgery, etc, all is well, she pawned off some leftover cans on us grandkids for the fun filled experience, well you know dumb college kids, they'll drink tequila, so lets do the elderly thing and F with the kids and see if we can talk them into slamming a shot of Ensure ha ha ha. From memory it kind of tasted like that premade chocolate milk from the supermarket, except maybe a little gritty?, and maybe a little sweeter (this was a long time ago, before absolute corn syrup saturation in all processed foods; to modern palates it would probably taste like "normal" modern food). Oh and it kind of tasted like whipping cream rather than regular 2% milk, probably added fats, and I suppose fat soluble vitamins.

    Much like my extensive experience with MREs, they're not bad, not bad at all for the first meal, but I can totally see how after nine months of continuous MRE breakfast omelet (a love it or hate it entree if I've ever seen one) you could get pretty sick of the sameness.

    So if you want to live as an adult out of a bottle with a professional nutritionist designed mixture of "health" then that's commercially available forever at every drug store and food store across the country IF you look a bit. You may be the only person under 70 to drink it, or the only person willfully drinking it not under Dr orders because its super gross, but its just sitting there at the store waiting for you to pick it up and start chugging.

    Its a market segmentation game. Like taking a $1 pack of crayons, marking half as "boy brand crayons" and half as "girl brand crayons" and marking the price up to $2 and suckering the public. And not a little conspicuous consumption, I'm always amazed how cheap real, fresh, home cooking is compared to the cost of processed crap, so some hipster gets to show off his $15/day soylent habit whereas a poor bastard like myself is stuck with grilled tenderloin steak and large fresh salad class of lifestyle for only $10/day, so that makes me a looser...

    Isn't that a little bit of a problem

    For about a quarter million years your same species ancestors never really got three meals of grain per day, I suspect many tribes basically didn't eat in the late winter to early spring. Your body is built for that kind of stuff. If it wasn't, your ancestors would have died, leaving slightly better adapted not-you today. I suppose there's problems beyond mere not-dying, but your body mostly won't mind.

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